Where Can I Buy Detox Drinks
Mega Clean herbal detox drink is formulated to support full body cleansing by stimulating your urinary, circulatory, and digestive detoxification systems. Enhanced with Milk Thistle Extract, Ginseng Root, Guarana Seed Extract, and Uva Ursi.
where can i buy detox drinks
The global detox drinks market size was valued at USD 4.88 billion in 2021. The market is projected to grow from USD 5.11 billion in 2022 to USD 7.71 billion by 2029, exhibiting a CAGR of 6.05% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with detox drinks experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 6.00% in 2020 as compared to 2019.
According to the U.S. Department of Agriculture (USDA), in 2020, the retail sales of orange juice rose to the highest levels in 5 years by selling around 44.5 million gallons. The study claims that customers are looking for methods to maintain adequate levels of Vitamin C in their body. Manufacturers are looking for opportunities to increase their fruit juices and fruit & vegetable infused-water production which will help customers to lead a healthy lifestyle. For instance, in January 2020, Dabur, a prominent player in the food and beverage industry in India, launched two new immunity boosting drinks such as amla plus and aloe kiwi juice across India. Similarly, in September 2020, Bolthouse Farms, a U.S.-based beverage company, launched its latest range of superfood immunity boosting juices across the country. The company is working in accordance with the rising demand for wellness products, and thus working to produce a vast range of juices and smoothies, which is enriched with vitamins and minerals such as vitamin D, C, and zinc.
According to the data provided by the Office for Disease Prevention and Health Promotion (U.S.) around 3/4th of the population in the U.S. do not consume fruits and vegetables. Nutritionists constantly recommend that people include healthy food items in their regular diet. As consumers have a growing awareness of the need to maintain a healthy lifestyle, the demand for food and beverages that are beneficial for the body is increasing rapidly. Consumption of detox drinks has been associated with improved skin, higher focus, and weight loss. Hence, manufacturers are investing heavily in social media campaigns and advertisements to create awareness about benefits associated with their consumption and promote market growth.
Millennials these days are experimenting with their diet and using a trial-and-error method to determine which diet is suitable for their body. Especially in the European market, new dietary trends such as veganism and flexitarian diets are gaining popularity. Such diets place importance on the consumption of fresh fruits and vegetables, green smoothies, green tea, and other products which are environmentally sustainable and beneficial for the body. As detox drinks are principally made of fresh fruits, vegetables, and tea extracts and contain low-calorie to no sweeteners, they can easily fit into such regimes which will contribute toward market proliferation.
Health and wellness products have become extremely popular among consumers these days owing to their rising health concerns. Nutritional beverages that can be consumed on the go have also become significantly popular as they seek better-for-you products. Traditional fruit juices and beverages available in the market are filled with sugar and preservatives and are expensive. This has led to several health problems, including obesity, cardiovascular problems, and other health disorders. As per a study published in the journal Circulation in 2019, 63% of women and 29% of men are in danger of premature death if they consume sugary drinks regularly. Thus, the demand for healthy substitute products such as detox beverages has increased substantially over the past few years.
Favorable policies, such as governments levying sugar taxes on various fruit juice and beverage companies, is also a major factor influencing market growth. As per reports stated by the World Health Organization (WHO), levying a sugar tax on drinks can hike the price of drinks by 20%, which in turn can reduce the sales and consumption of such drinks by consumers. As detox drinks are made of natural ingredients and natural sweeteners such as stevia, they are gaining popularity among consumers. This acts as the major factor to drive the global detox drinks market growth.
Detox drinks are available in a wide number of packaging options and sizes, which helps the consumers to carry them along. They can also subscribe to different detox programs, and the products are delivered to them at their doorsteps. These products are also available in different flavors, providing consumers with a wide range of drinks selection. Therefore, the demand for beverages available in pre-packed detox drink bottles is increasing rapidly.
Based on type, the market is segmented into juice concentrates, water infused, smoothies, tea & coffee, and others. In the past few years, a remarkable growth has been observed in health and wellness trends as people become more cautious about their eating as well as purchasing habits. Juice concentrates such as fruit juices, vegetable juices, and mixed juices are widely available and the most consumed detoxifying drinks across the market. According to the U.S. Apple Association, apple is one of the most consumed fruits in the U.S. and the country is estimated to produce 255 million bushels in 2022-23. A significant proportion of the fruit is used to manufacture juice concentrates and various other detox drink products.
The non-alcoholic beverage sector is also flourishing due to the growing demand for healthy beverages along with increasing preference for less sugary drinks which are free from artificial flavors and additives. Prominent players such as Archer Daniels Midland, Jus by Julie, and Project Juice are investing their efforts in developing novel products enriched with functional ingredients. For instance, in October 2019, Archer Midlands Company (ADM) launched its new Isotonic Malt Cola, for the Middle Eastern consumers. The drink has a combination of maca and nutty undertones along with moringa extracts to enhance its nutritional properties.
Apart from juice concentrates, there are several other forms of detox beverage available in the market which include water infused drinks, smoothies, tea and coffee, sparkling juice, fermented drinks and others. Smoothies are one of the fastest growing detox beverages as they are rich in vitamins, minerals and fiber and low in calories. These products can be easily prepared at home and several detox drinks manufacturers are launching various types of smoothies boosting their popularity and product availability in the market.
Detox tea and coffee are extremely popular in Asia and slowly gaining a strong foothold in other markets especially Europe. Green detox tea is one such product which has gained wide popularity among consumers due to several health benefits associated with its consumption such as weight loss and harmful waste removal from the body and reduced body inflammation. Ancient medicinal practices adopted in countries such as China and India also encourage people to consume tea for detoxing. The popularity of such ancient practices has increased in recent years. Renewed interest among people about the health benefits of tea and coffee is also expected to further boost market growth.
Water infused segment is another important segment which includes fruit or herbs infused water that is considered as a healthier alternative for individuals suffering from various food intolerances. Moreover, water infused drinks are easy to prepare for consumers who prefer to consume homemade drinks and have less time for preparation. Hence, it has emerged as a feasible option for health conscious consumers as it will help in cleansing bodily toxins, provide essential nutrients, and also maintain hydration levels.
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online channels, and others. The supermarkets/hypermarkets segment accounted for the largest share in 2021. Consumers experience a good assortment of goods in supermarkets and may choose from various product variants, thus making them a very convenient destination for purchasing such drinks. In addition, the bulk purchasing option, along with the availability of numerous brands and new brands being launched, under one roof also proliferates the growth of this segment.
Online channels are expected to project tremendous growth in the coming years as customers are keenly interested in purchasing products from the comfort of their homes. E-commerce platforms are becoming highly popular as consumers can easily purchase and return the products from their doorstep, which further propels detox beverage sales from this particular channel.
Asia Pacific holds the maximum share in the global market and was valued at USD 2.03 billion in 2021 owing to the evolving dietary patterns of individuals and positive functional attributes of the beverage. This surging trend of rejuvenation of the human body, growing number of chronic illnesses, and high taxes imposed on carbonated drinks further stimulate the growth of the detox beverages market in the region. In addition, new startups and market players are focusing on manufacturing juice concentrates at a high scale, which will contribute to market proliferation. For instance, in July 2021, Groovy, an Indian startup, witnessed colossal profits by selling six flavored juices such as mango, guava, pomegranate, lychee, mint o lemon, and mixed fruit across Tier1, Tier2 and Tier 3 cities. The company is now planning to expand its business on a global level by diversifying its product lines across untapped markets.
South America and the Middle East & Africa are likely to exhibit sluggish growth and are expected to bolster in the next few years. The rising urge to maintain a healthy lifestyle, experiments on producing different types of infused drinks, and the increasing usage of fruit juices in sweets and bakery items can be useful in augmenting the market growth. 041b061a72